In Canada, the new Standard with ads plan keeps the same price of $5.99 CAD, versus $9.99 CAD for the Basic Netflix plan and $16.49 CAD for the full Standard plan. We believe these enhancements will make our offering even more attractive to a broader set of consumers and further strengthen engagement for existing and new subscribers to the ads plan.” So this month we’ll upgrade the feature set of our ads plan to include 1080p versus 720p video quality and two concurrent streams in all 12 ads markets – starting with Canada and Spain today. In the US for instance, our ads plan already has a total ARM (subscription + ads) greater than our standard plan. “We are pleased with the current performance and trajectory of our per-member advertising economics. In explaining the rationale for the change, Netflix notes that its ad-supported plan has been doing so well that it’s already generating more revenue than the ad-free standard plan, so upgrading it to the same feature set presumably makes sense. The Basic plan remains limited to 720p (“HD”) resolution and a single stream. Netflix is already rolling out the new features in Canada and Spain, where the plan has been renamed to “Standard with ads” to align it with Netflix’s mid-tier Standard plan, which offers the same “Full HD” resolution and two simultaneous streams without ads. In its Q1 2023 Letter to Shareholders, Netflix announced that its ads plan has been doing so well that it’s decided to upgrade it to begin offering 1080p resolution and two concurrent streams in all twelve markets where the plan is currently available. At the time, Netflix co-CEO Ted Sarandos clarified that ads would not be coming to any of its paid tiers - even the basic $9.99/month plan would continue to be ad-free.Īlthough that will remain the case, subscribers to Netflix’s ad-supported plan will soon get more than what the cheapest ad-free plan offers - and still pay less money. Netflix first announced its ad-supported tier last June, promising a more affordable plan for folks who were willing to put up with a few ads in exchange for paying a lower monthly fee. For that money, you get four simultaneous streams at resolutions up to 4K, along with support for HDR10 and Dolby Vision.In addition to announcing more specific plans for its password-sharing crackdown, Netflix is bolstering its ad-supported plan with new features that it hopes will attract more customers. Having said that, videophiles and those with families of three or more people will probably want to upgrade to Netflix's Premium tier, which is priced at a hefty AU$22.99 per month. It's likely that Netflix's Standard tier will be enough for most households. Next up is Netflix's popular Standard plan, which offers two concurrent 1080p (Full HD) streams for AU$16.99 per month. It's also worth noting that Amazon's service is generally ad-free, outside of some pre-roll trailers for other exclusive Prime shows. That puts Netflix's ad-supported, single stream tier at the exact same price point as Amazon Prime Video's one and only streaming plan, which offers three concurrent streams at resolutions up to 4K with HDR thrown in for good measure.īoth of Netflix's Basic tiers are limited to 720p (HD) quality, which is admittedly a long-overdue upgrade over the previous entry-level resolution of 480p (SD). The new tier will come in at the reasonably affordable price of AU$6.99 per month, which is AU$4 cheaper than its ad-free Basic tier, which now costs AU$10.99 per month. As we mentioned earlier, Australians will soon be able to sign up to Netflix's new 'Basic with ads' tier from November 4, 2022.
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